TSIA INTERACT, a premier in-person technology services conference, partnered with MatchPoint to transform how attendees connect and build business relationships. With over 1,200 professionals on site, TSIA aimed to elevate networking from a passive, chance-driven activity into a proactive, measurable, and high-impact experience.
MatchPoint’s AI-powered matchmaking platform delivered a seamless, mobile-first solution that enabled attendees to engage virtually before arriving and continue building connections in-person well beyond the event. This case study outlines how this innovative integration led to real-time meetings, measurable business outcomes, and a modernized attendee experience.
The Challenge
Making connections that matter—before, during, and after the event.
Face-to-face networking has always been a highly valued element of TSIA conferences. However, traditional networking methods fell short in several key areas:
- Missed opportunities to connect attendees with shared business goals
- Shallow interactions are limited to scheduled networking blocks
- No clear way to track or measure networking success
- Clunky, time-consuming follow-up after initial conversations
That’s where MatchPoint made the difference by enhancing the in-person networking elements of the event.
“Offering suitable networking opportunities is vital for our audience, so finding the right tool was crucial. MatchPoint provided precisely what we required—a solution that changed the way our attendees engage and collaborate when meeting face-to-face.”
— Matt Giarratano, Vice President of Partner & Events, TSIA
The Solution
TSIA implemented MatchPoint’s comprehensive networking platform, which offered:
- Pre-event Connection Opportunities: Attendees started matching and connecting before arriving in Orlando
- AI-Powered Match Recommendations: Smart algorithms paired attendees with compatible business interests and goals
- Real-time In-Person Meeting Coordination: Facilitated on-site in-person meetings between matched attendees – using geolocation
- Measurable Networking Metrics: Provided quantifiable data on connection effectiveness
- Mobile-First Experience: Accessible technology that worked seamlessly throughout the event and in conjunction with their event app.
Results and Impact
The implementation of MatchPoint at TSIA INTERACT delivered exceptional results:
Engagement Metrics
- 21% of attendees actively engaged with the platform (256 decisions among 1,200 attendees)
- 91 successful connections formed between complementary business partners
- 36% match acceptance rate on reviewed recommendations, showing high-quality matching
- 37% of all decisions were still pending at analysis, indicating ongoing engagement potential
Beyond the numbers, the system delivered substantial business impact:
- Accelerated Deal Closure: Multiple attendees reported closing deals directly from MatchPoint connections, demonstrating immediate ROI
- Extended Networking Window: Engagement began 48+ hours before the official event start, with connections forming while attendees were still at the airport
- Elevated Discovery Experience: 94 pending connections represented untapped business opportunities that would have been missed without the platform
- Frictionless Integration: The platform’s intuitive design allowed for natural adoption without disrupting the event experience
- Real-Time Business Development: On-site meetings were arranged within minutes of digital matching, creating a dynamic networking ecosystem
The MatchPoint team promptly addressed any challenges and was on site to assist our attendees with potential issues. The team is highly responsive to feedback, implementing several key changes to improve the app for our attendees.
— Liza Alexander, Programs & Special Events Manager | TSIA
Key Success Factors
- Proactive Support: MatchPoint staff provided on-site assistance throughout the event, and a detailed guide for marketing the app to attendees
- Agile Development: The team implemented real-time improvements based on user feedback
- User-Centric Design: Focus remained on creating value for every attendee
- Measurable Results: Clear metrics demonstrated the platform’s effectiveness
Looking Forward
“We are excited to work with the TSIA team to enhance networking with every event. Our AI and patent-pending algorithm are designed to continually evolve. We’re committed to building on this momentum to help professionals make meaningful connections faster and more effectively.”
— Adrian Speyer, VP of Technology, MatchPoint
The partnership between TSIA and MatchPoint demonstrates how technology can enhance the human connection at professional events, creating measurable business value while improving the attendee experience.
About MatchPoint
MatchPoint is the leading AI-powered event networking platform that helps attendees make meaningful connections before, during, and after events. Our intelligent matchmaking technology creates personalized recommendations to connect the right people at the right time, maximizing the value of in-person networking opportunities.
About TSIA
Technology & Services Industry Association (TSIA) is the leading professional association of technology services organizations. TSIA’s INTERACT and ENVISION conferences bring together industry leaders to share insights, best practices, and innovations in technology services.
For more information about implementing MatchPoint at your next event, visit thematchpoint.com