Beyond The Handshake
The Events & Networking Blog
How Easy Is It to Set Up MatchPoint for Your Next Successful Event?
Event organizers are expected to make thousands of moving parts feel effortless. Registration needs to run smoothly. Speakers need support. Exhibitors need visibility. Sponsors...
Why Event Networking Matchmaking Needs Marketing Automation
Most event networking dies in the follow-up. Not because people do not want to connect. Not because the event was bad. Not because the attendees were uninterested. It usually...
Peak Moments: How Stronger Connections Improve Event Retention
Event organizers spend a lot of time thinking about growth. More attendees. More exhibitors. More sponsors. More revenue. But the events that drive long-term growth often have...
Why Most Event Networking Strategies Fail And How to Fix Yours
Ask any event organizer what their attendees want most, and the answer is almost always the same: connections. Not the keynote. Not the venue. Not the catering. The people...
How Better Attendee Engagement Drives Stronger Exhibitor ROI at B2B Events
For many B2B event organizers, attendee engagement and exhibitor ROI are treated as separate priorities. Attendee engagement is usually discussed as part of the event experience....
Connect Meetings to Deliver Always-On Lead Generation for Event Sponsors with MatchPoint
Following a successful year supporting networking across multiple Connect Meetings events, Connect Meetings, a division of Informa, is expanding its strategic partnership with...
Best Event Matchmaking Software for Conferences and Associations
What organizers should actually look for and why the best platforms do more than just generate more meetings. When event organizers start looking at matchmaking software, it's...
Why Opportunity Shouldn’t Be Left to Chance: How Leaders Design Intentional Networking
The future of growth belongs to leaders who design the right conditions for the right conversations to happen. A few years ago, I was standing in the middle of a convention...
The Rise of the Connector Model: The 2026 Reset for Associations
For years, associations have operated under the same assumption: More content = more value.More programming = more engagement.More output = more relevance. That model is hitting...